How to promote yourself online?
Facebook ads – are incredibly fertile field for the promotion without spending a lot amount of capital. You specify the amount of the daily and / or monthly budget (say 50 euros per month, or 1.5 euros per day). Also, promotion via FB is excellent because of exact targeting. You can specify which target group you want to target and only they will be displayed with advertisements. Let’s say your target audience is young people, males, between 18 and 25 years. In the options you can select that data and only the target groups will be targeted.
Conclusion: with very little money you can get a good promotion of your product or service.
Twitter ads – there are advertisements on twitter but I cannot recommend it. Twitter is an entirely separate world from FB and advertisements through TW have very little effect especially in areas where it is not so popular. On twitter, the promotion company, brand, services and products is sincere and this is two-way communication and interaction between the company and the twitter of the public.
If you have good quality, and you are honest and “good”, people will reward you in their own way and there is no better promotion of this one. Therefore, in the beginning forget about paying twitter advertising, unless you really have a problem with not wasting your money.
LinkedIn ads – another famous advertising on social networks. LinkedIn is not so bad channel for promotions, but I honestly think it is not worth it. Simple, is not visited as FB or TW, and yet there are not enough good targeting in this area. Otherwise, the principle is the same as the FB.
Paid banners – are used when you want to create, strengthen and raise your brand. Personally, I think of banners on websites like billboards on the street. Many people will not click, but you appear in public so you exist. The presence in public is a good way to constantly remind existing and potential customers that you exist and that you are there. But if you have just started with the business, pay your banners much later.
At the beginning you don’t need that kind of cost it is not required nor is it meaningful. What’s the point of building the brand when you do not have yet? It should also be noted that the most famous and most visited sites… their banner monthly cost is 700+ euros. Advertising through banners on other, much less visited sites does not play too big role in your business, especially if you are at the beginning.
Whether you are choosing FB, LinkedIn or any other way to promote yourself you should remember that promoting is very important. Sometimes it can help you to sell a product of lower quality even if there are better products on the market. A good commercial is a half of a job. The better promotion the more chances to sell a product. It’s up to you to choose a way.